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Our Story

Keller Williams is the world’s largest real estate technology franchise by agent count and the U.S. leader in units and sales volume. Keller Williams is home to over 160,000 agents in the United States and Canada and around 13,000 agents operating outside of the United States and Canada, for a total of almost 180,000 agents worldwide.

Founded in 1983 by Gary Keller and Joe Williams with the mission to build careers worth having, businesses worth owning and lives worth living for its associates, Keller Williams Realty has been among the fastest growing real estate franchises in the industry since its founding.

In 1991, the company began franchising and since that time has expanded across the U.S. exponentially, as well across 52 other regions outside the United States.

KW has been recognized by dozens of national and international publications for its performance and innovation, including LinkedIn Top Companies of 2021, Forbes America’s Best Employers for Diversity 2021, Newsweek America’s Best Customer Service 2021, T360 2021 Swanepoel Power 200, and more!

More so than ever before, real estate professionals are turning to Keller Williams Realty for the education, coaching, technology, culture and wealth building opportunities that are redefining their potential and powering their careers toward new heights.

Who You're In Business With Matters

We believe that the company we keep can contribute to our lives in untold ways. To help cement this understanding, we’ve formalized a belief system called the WI4C2TES that guides how we treat each other and how we do business.

Our Mission

To build careers worth having, businesses worth owning, lives worth living, experiences worth giving, and legacies worth leaving.

Our Vision

To be the real estate company of choice for agents and their customers.

Our Perspective

A technology company that provides the real estate platform that our agents’ buyers and sellers prefer. Keller Williams thinks like a top producer, acts like a trainer-consultant, and focuses all its activities on service, productivity, and profitability.

Our Beliefs

Win-Win:  or no deal
Integrity:  do the right thing
Customers:  always come first
Commitment:  in all things
Communication:  seek first to understand
Creativity:  ideas before results
Teamwork:  together everyone achieves more
Trust:  starts with honesty
Equity: opportunities for all
Success:  results through people

Our Values

God, family, then business.

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Our Mission

KW Cares- Together, we empower, support and protect our KW family.

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What is RED Day?

RED Day is Keller Williams’ annual day of service.

Since May of 2009 our entire company – from the U.S. and Canada to our family abroad – sets aside the second Thursday of the month to Renew, Energize, and Donate within the communities we serve.


At the heart of Keller Williams’ culture is our shared commitment to community service. The immeasurable generosity of our team enables us to care for our own as well as our neighbors no matter the magnitude of what is needed.

We’ve poured into our communities in a number of ways, initiating service projects like building new homes from the ground up, gathering and distributing food to those who need it, organizing relief efforts when a natural disaster hits, and even spreading joy and raising funds as only KW can when life takes an unexpected turn. These are just a few of the community activities we’ve carried out in support of those who have poured into us.

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